When shopping in person, customers inspect products with all 5 of their senses. They’re able to look closely at your product and figure out the quality of the craftsmanship, the color, texture and so on.
But you can’t do that when shopping online. A customer can’t pick up and inspect your product like they can in person.
That’s why it’s important to think about showing as many detailed shots as possible of your product in your photographs.
Here are some reasons why you should be getting a little closer to your products next time you need to photograph them.
Show off the quality of your work
If you make wooden bath mats, photograph the interesting patterns, grains or natural flaws of the wood. Take a few shots of how the wooden slats are all connected together to create a sturdy mat.
Did you just finish making a gorgeous vase? Get some close up shots of the unique indentations you added to give the piece some added personality.
If you create one-of-the-kind oil paintings, photograph the layered textures details of your work. You can even photograph different parts of the painting to show the quality of the paint used in the piece.
Labels ARE important
Whether it’s a label indicating what designer made a handbag you thrifted or a product label you worked hard to create, be sure to photograph it. Labels give the impression that you’re not just a hobbyist, but that you take your business and products seriously. It helps build your brand and remind customers of you in the future.
Labels can also indicate sizing information and care instructions for your product which is important. While you may add this information in the listing description, showing your customer the information can also be found on the product is a great detail to capture.
Flaws and imperfections are important
If you’re selling something second-hand or maybe one of your pottery mugs didn’t come out perfectly but totally usable, be sure to photograph any imperfections or flaws.
Customers need to know if something you’re selling has a hole, a stain or maybe the color is off before making a purchase. No one wants bad surprises when they buy.
Always remember when selling online, your customer can’t touch, feel, smell or taste your product. So it’s your responsibility as the seller to provide your customers all of the visual information they need to feel comfortable purchasing from you whether your product is $5 or $500.
By being detail-oriented when it comes to photographing your product shows that you care about your business, product and customers. It’s a way for you to educate and show the quality of your work to your customer so they can appreciate what you make even before they buy. It also helps build your reputation as being a trusted seller that will keep customers coming back for business.
What details do you capture when photographing your products?