The holiday season is here and if you run a craft business, you know it’s the busiest time of year.
While it’s totally normal to focus on sales when it comes to sharing content online, this is also an opportunity to balance your promotional content with content that engages and connects with your audience.
Finding balance when posting during the holidays
The holiday shopping buzz starts as early as September and goes through to the end of December. That’s a solid 4 months! And while sharing what you’re selling is important, don’t let your social media posts only be about what you’re selling.
Why?
Because if you think about it, it’s like being at a party where that person only talks about themselves - it’s a quick way to drive people away. Only talking about one thing can get old really fast.
So instead, why not use your social media feed like a great holiday party where you mix up the conversation?
Of course, you should share what amazing craft products you’re selling, but you can talk about other things like stories about you and your craft journey.
Share your holiday traditions and invite your followers to share theirs too. Include some fun behind-the-scene moments of you getting your home or workspace ready for the holidays.
Show them the real person behind the products.
Why does this matter?
Because this is how you engage and build connections with people. And when you do this, people will be more likely to want to support and get to know you.
So let’s dive into how you can improve your social media marketing strategy for the holiday season so your crafts get seen, but also keep your audience engaged and interested in you and your brand.
Content Ideas To Connect & Engage
Share your holiday favorites
Why not kick off the holiday season by sharing your holiday favorites! Post ideas could include:
- A visual spread of ingredients to your favorite holiday recipe
- A snapshot of you enjoying your favorite food or drink
- Seasonal holiday decor you love to DIY this time of year
Share personal traditions and memories
The holiday season can invoke a lot of personal stories and memories. Share how you celebrate and honor this time of year. This could include:
- Your must-watch movies or books for this time of year
- How you prep your home or office for the holidays
- Photos of the places you love to visit during this season
Reflections on the year
We all go through ups and downs over the course of a year, so why not share what helped you navigate the year? Ideas could include:
- Your journaling or creative writing practices
- Time spent with family, friends or pets
- Inspirational quotes or mantras that kept you moving
Growth and learnings
Share what new skills or hobbies you picked up, giving others insights into your own personal growth. Post ideas include:
- New skills or activities you’ve learned
- New habits you started
- Tools or apps that impacted you whether in your personal or business life
Highlights from the year
Share your memorable moments from the year. Post ideas include:
Memorable vacations and family events
Big projects or milestones you accomplished
Highlights from craft shows or other related events
Looking Ahead
Get your audience excited about what’s ahead for you whether in business or personal life. Drop some teasers with these post ideas:
A sneak peek at a product new line
Early designs or sketches of future projects
Personal goals or fun plans for the new year
A Year In Review
Look back on the year in your craft business and highlight moments that stood out to you. Post ideas include:
Throwback to memorable moments like specific events or creations
Behind-the-scene photos of your creation process
Sharing your best sellers of the year
Photos or reviews from happy customers
Final Thoughts
These ideas are just the beginning. By changing up your social media posts during the holidays, your audience gets to know the person behind the amazing crafts you create.
They get to know you and what drives you in your business and personal life. This strategy deepens your connections with your followers but also enhances your brand’s presence.
And don’t assume these ideas are just for social media. You can use these in your stories, reels, and more. And if you have a newsletter for your business (if you don’t, it’s time to start one!), you can use these as jumping-off topics to share with your email subscribers.
What ideas are you looking forward to introducing into your social media feed this holiday season? Comment below and share your ideas!