Non-Salesy Social Media Ideas For The Craft Seller For The Holiday Season

The holidays are often one of the busiest and most profitable time of the year for many craft sellers which means social media might be on your list of places to market your business.  As we get closer to the holiday season, we all know there’s going to be A LOT of focus on shopping and buying which is understandable. 

But when it comes to your social media posts, especially around the holidays, are they mostly focused on selling? 

While there’s nothing wrong with marketing your handmade business to make a sale (you have a right to earn money for your work!), if it’s the theme of most of your social media posts, it can get old real fast for your followers, especially during the holiday season.  

During the holidays, many companies (big and small) are working to get the word out about their businesses and it may seem like advertising is increased tenfold. After a while, things may seem like noise to the average consumer so it’s important to keep in mind what kind of content you're posting and sharing online to your followers.

The holidays aren’t about consumerism, even though it certainly feels like that. It’s about connecting with others and celebrating the time with those close to you. 

So what does that mean for you as a craft business? It means while you definitely should share what products you’re selling this holiday season, it'd be ideal to integrate non-salesy content into your social media feed. It's a great opportunity for you to invite your followers into your world and let them get to know you.

If you're interested in some other do's and dont's when it comes to social media for handmade business, check out this blog post.

Here’s a list of prompts you can use as inspiration for social media posts this holiday season along with some suggestions of ideas for photos.

What’s your favorite food or drink this time of year? 

  • A flatly shot of all the ingredients of your favorite food on a kitchen counter
  • A photo of you enjoying your favorite food or drink
  • A photo of where you’re enjoying your food or drink

What are your favorite family or personal traditions this time of year? 

  • Movies or books you like to watch or read this time of year
  • Different ways you get your home ready for the holidays 
  • Baking or cooking your favorite foods (or drink!)
  • Writing out holiday cards
  • Volunteering with an organization
  • Trips or places you go during this time of year

What helped you get through this year? 

  • Journaling/writing
  • Being with friends/family
  • Going on walks in nature
  • Your furry family member
  • Personal mantras or quotes
  • Disconnecting from the news or social media

What’s something you’ve learned this year?

  • Share a new hobby you’ve taken up
  • New habits you adopted
  • An app or tool that helped you learn

What’s your favorite memory from this year?

  • Going on vacation
  • Visiting family
  • Completing a big project
  • Purchasing a new home or moving
  • Vending at a craft show 

What do you have planned for your business or in your personal life in the new year?

  • Maybe a sneak peek at a product new line
  • Photo of sketches or rough drafts
  • Vacations you’d want to take
  • Hobbies or habits you want to try or improve

What are your favorite craft-business memories from the year?

  • Share a throwback photo
  • Share you making/creating your work
  • A photo of your best seller
  • A photo of your booth at a craft show

Your favorite throwback post 

  • How you celebrated the holidays in previous years
  • A memorable holiday photo

Brainstorm other fun questions you can answer and share with your followers. You can even do an introduction post where you post a photo of yourself along with some fun facts about yourself which is great to do from time to time.

You can also use these ideas for your newsletter if you have one for your business. If you don’t, it’s time to start one!

What ideas are you looking forward to incorporating into your social media posts?

About the author

Imelda Jimenez-LaMar is a product photography coach and former Etsy seller, who said goodbye to her corporate job to create a business teaching photography. She is on a mission to demystify product photography for makers who want to create product photos that sell their handmade products online and grow their handmade business.

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