The 1 Thing That Will Make Your Online Shop Look Professional And Cohesive

Customers today expect more from the businesses they buy from, even if you’re a small, cute craft business. And let’s be real, there are plenty of other craft business owners selling the same stuff as you and they’re probably doing a better job too. So why not be one that stands out?

If you want to be taken seriously by customers, you’ve got to show them that you’re a business owner they can trust. You can’t have your online shop or website looking like a sketchy online garage sale with your photos looking visually all over the place. No one likes getting Craigslist vibes from a business when they’re not on Craigslist! That’s why you gotta show them you’re a legit small business owner who is selling quality, handcrafted products that you can’t find at any old big box store.

And guess what? Customers want consistency when they’re shopping online. That’s why it’s so important to take your product photography seriously. And one super easy way to make your listing and business look cohesive and polished to customers is to photograph your products against the same background.

So let’s go over how several Etsy shops are crushing it with this concept. It’s time to get inspired to take your craft business to the next level. 

I love the earthiness of this background for this shop. It allows the dresses to really stand out because it’s simple and also it adds texture to the photos.

Jewelry can be tricky to photograph, but this shop has excellent photos! While the background is darker and has some color, it doesn’t take away from the product whatsoever. The surface the rings are photographed on is dark enough not to compete with the rings while still adding some texture.

While this shop chose to go towards using a white (or off-white) background, it makes the different color washi tapes pop! You can easily glance at their listings and view quickly what options you have to select from. Plus, I love how they displayed some of the tapes by rolling it out on the surface with the roll standing up.

I love this wood textured background! While some of the props I find a little distracting, all their packaging is clean and simple which makes them stand out against the wood. It gives a feeling of getting back to nature which makes sense since they sell handcrafted herbal products.

This seller decided to keep their background neutral but added a darker surface that still allows their crocheted dolls to stand out as the main star in their photos.

This shop went the route of photographing on a white background to keep it simple. Their pieces look beautiful against the white background even though their pieces are almost white too.

While this shop has some bokeh vibes going on with the background, it works because it’s not competing with the products. It also gives a more whimsical, dreamy feel which complements the products.

What I love about this last shop is you can see they’ve been going through the process of reshooting their products. The bottom are their older listings which you can see didn’t always have the same background. Their recent listings all have been photographed on a simple white background giving the shop a more cohesive feel.

Final Thoughts

As you can see, there’s tons of options when it comes to picking a background for your craft product photos, especially ones that go beyond the standard white background. Don’t be afraid of trying something different. Just make sure your product is still the star of your photo. And if down the line you’re not feeling the background or you’re rebranding your business, don’t worry. Background are super easy to change out.

Remember that using the same background for your product photos not only helps with brand recognition with customers, but it also saves you the headache of thinking about what background to use every time you photograph your work. Trust me, the less decisions you have to make when photographing your products, the better.

Now I wanna hear from you. Leave a comment below and let me know, what background you’re using for your product photos!

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About the author

Imelda Jimenez-LaMar is a product photography coach and former Etsy seller, who said goodbye to her corporate job to create a business teaching photography. She is on a mission to demystify product photography for makers who want to create product photos that sell their handmade products online and grow their handmade business.

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