So you’ve got your product made and now it’s time to take photos!
But what kind of photos should you take?
When I would photograph my products, I used to just take random photos of my products. I wasn’t thinking about what kind of photos to take, but just wanted to take photos I thought looked good. I’d pick the best photos I captured and throw them into my listings.
But the thing is I should have put some thought in the kind of shots I wanted to take of my products.
Not only would this have made my listings more cohesive, but it would have saved me A LOT of time when I was taking photos. I would have had a set of shots to capture for each product which would have kept me more focused instead of randomly taking whatever photos I thought would be good.
So here are some suggestions for shots to consider when photographing your products. Please note some of these shots may vary depending on your product so pick the ones that make the most sense for you.
While you may not use all these types of photos for your listing, it’s best to have a variety of photos to choose from so it’s best to take more photos than you think you may need so you have options to choose from.
This is probably the most common type of shot you see of many products. It’s a basic straight on shot of the product primarily taken at eye level. It’s usually the main image and I’d recommend it to be your primary image for a listing. It’s a simple shot that makes it clear what the product is and attracts customers to click on it to explore more about you product.
This is a common shot you see a lot with products, especially shoes and furniture because it helps show depth, shape and also other details you may not see with the standard front angle. They’re typically shot at eye level but it’s not required.
You’ll find this type of photo commonly taken for clothing products. You could think a top looks great until you see the back and realize it’s backless! So being able to see the back of a product can be extremely important. The back of a product can also have instructions which can be very important customer.
45 Degree Angle
This type of shot can give a product a more interesting perspective. It’s frequently seen with beauty products but can be used with other products as you can see with this ceramic dog.
Top/Bird’s View Angle
This may not apply to all products, but it’s important if you want to show off some important details of your product or something you may not be able to see from the front or side angle view. This bar of soap had a lot of fun details on the top that was hard to see from the side or the front, so photographing it from a top angle helps to show the beautiful details.
People are naturally curious about all aspects of a product, including the bottom. If your product has something on the bottom of it, feel free to photograph it. If you make pottery for plants, photographing the bottom of a pot can provide information to your customer about whether the pot has a drain hole or not. If you’re selling vintage shoes, photographing the bottom can be important so a customer knows how much wear and tear the shoes have before purchasing.
Customers LOVE seeing detailed shots of products! Does your product have a unique detail you want customers to see? Maybe your product has an interesting texture or dramatic feature you want to make sure your customers see. Taking close-up shots can bring attention to beautiful details of your product that can help a customer understand the quality and uniqueness of your product.
These are all the rage online right now. You find these types of photos on social media and even in magazines where products are arranged on a flat surface and the photo is taken from directly above. These photos can be very minimalist and simple or be very busy. It’s a nice way to style a product and create a mood or feeling. It can also help with guiding a customer on ways to style a product they might not be aware of.
The best thing about the human element is it can show scale for your product. Whether it’s something you wear or not, it can help a customer understand how large or small a product may be. It can also add a bit of a personal connection to the product so don’t be afraid to include yourself or someone else into photographing your product.
Showing the scale of a product is really important, especially if you’re selling something a person can wear. Depending on your product, you can use a ruler or even using a human element as described above to show the size of a product. You can also use currency like a quarter to show the scale of jewelry or other small objects.
There are plenty of other photos to take, but this is a good starting point.
Decide what type of shots you want to take of your products and make a list. That way, when you go to photograph it, you know exactly what shots to take saving you time and keeping you focused.
Do you keep a list of what product photos to take when you’re photographing your products? Let me know in the comments!