Author: Imelda Jimenez-LaMar

Why Connecting With Your Email List Can Be A Game-Changer For Your Handmade Business

So back in the day (pre-pandemic) when you used to do craft shows, did you ever have a sheet of paper on your booth table inviting show attendees to sign up for your newsletter? If you did, when’s the last time you emailed them? If you’ve been regularly emailing them, you’re ahead of the game […]

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The 1 Thing That Will Make Your Online Shop Look Professional And Cohesive

Back in the old Etsy days, photographing your product on a white background was the thing to do. Part of it was because listings that were photographed on crisp, white backgrounds were more likely to be featured in the now-retired Treasuries feature. Treasuries were member curated galleries that showcased different sellers to help boost awareness […]

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This Tool Can Change The Way You Organize And Get Stuff Done In Your Business

A couple of months back, I was starting to feel burnt out. I have this mentality that I have to get everything done on my to-do list today. And if I don’t, the sky will fall. I think this mentality comes from how we’ve been conditioned in our culture. We’ve been conditioned to be productive […]

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This Product Listing Mistake Could Cost You Sales And Bad Customer Reviews

Have you had one of those moments where you’re getting your product listing together and you’re about to upload your photos only to realize you didn’t take the right photos for your listing? I know, I’ve been there before. Then you think, “Do I have any photos I can reuse instead so I don’t have […]

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