Anyone can take a photo of a product, but getting a good product photo that attracts customers to your craft business online isn’t always easy. A lot of makers dread this area of their business because it can feel like an upward battle in figuring out how to get a click-worthy product photo. For craft business owners …
Understanding what customers want is key to getting your crafts products noticed and sold online. But how do you know what they want? How do you increase your chances of getting found by customers? Rather than guess, find out what they’re shopping for with Etsy’s Marketplace Insight reports. Released seasonally and annually, these reports give you insights …
If you’re just starting out selling your handmade products online or you’ve been in the game a while, there’s a good chance that you’ve learned having click-worthy product photos is essential to attracting customers to your business. Oftentimes makers who are new to selling online think if they just point and shoot their camera, they’ll end …
You’ll probably agree with me when I say photographing your crafts for your online handmade business is something you probably don’t get super excited about doing.Many craft business owners I’ve spoken to or coached privately have told me photographing their products is often a frustrating experience. If you spend WAY longer than you want trying …
One of the things makers tell me they want their product photos to do is to tell a story. The reason lifestyle photos are so popular with email and social media marketing is because they create an emotional connection for the buyer. And what better way to tell a story of your handmade product than …